A Database Hygiene – Efforts to Build Strong Business ROI

Main Goal of Leads4Busineeses to improve data quality and enhance your email marketing campaign performance to maximize your Return on Investment (ROI). Most of businesses loose data time to time because of multiple reasons. Short of data hygiene can slow down your business performance. There’s nothing worse than spending time and money putting together an email marketing campaign, this will cause in poor email delivery and increase spam rate.

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See Beyond Fans, Followers, Likes

Invest in Results Driven Campaigns to Unlock Your Business’s True Potential

Common Signs of poor Data Hygiene:

Leads4Businesses General signs of poor data hygiene:
  • Duplicate or repeated entries
  • Outdated information like email address, phone, company etc
  • Incomplete or missing data

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How Leads4Businesses Improve Data Quality

Leads4Businesses helps companies to improve data quality by correcting data information and make sure the data records are error free. The more data you have, the more room there is for error. Mistakes cost time and money, so it’s best to avoid them when possible. Here are the Tips to improve data quality:

  • Know your data
  • Validate data automatically
  • Correct data issues at the source
  • Be especially watchful when bringing in new datasources
  • Say no to free-form text wherever possible
  • Consolidate systems

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